π April 10th, 2025
Say hello to the new Thena β where AI, service, and scale meet for modern B2B teams.
Thena is built for how modern teams work today β helping them support, serve, and manage high-value customers through a flexible, AI-native platform.
It brings conversations, ticketing, customer data, and automation together across Slack, email, and web β designed to work at speed and scale without adding complexity.
With Thena, teams can:
- Run multi-channel, multi-team, and multi-group operations out of the box.
- Manage accounts, tickets, tasks, and track CSAT in one place.
- Build custom AI agents and set up proactive workflows tailored to each teamβs needs.
- Create knowledge bases and help centers without relying on extra tools.
- Collaborate across teams without losing structure or visibility.
Each team can set up its own flows, automations, and AI β while staying connected within the larger system. Thena gives teams the flexibility to move independently, and the structure to operate together β without the usual friction.
Whatβs new
- Powerful APIs to support complex B2B workflows.
- New core entities: Organization, Account, Contact, Ticket, Team, and Group.
- Embedded ticketing concepts: SLAs, routing, working hours, and ticket fields.
- Custom app framework to build and extend Thena to fit your needs.
- AI agents that act like contextual team members.
- Modern UI designed for speed, clarity, and effortless work.
- Truly omni-channel: Slack, Microsoft Teams, Email β all connected natively.
The new Thena is currently in beta, with access limited to select customers. If youβre an existing customer interested in exploring the new platform, please request beta access. General availability release is coming soon.