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Powerful, flexible email workflows—natively inside Thena.
Thena offers robust, native email integration that enables teams to manage, respond to, and automate customer conversations directly from the platform—without ever leaving the ticket view.
Key features
Default team email address
Default team email address
Every workspace in Thena gets a default email address that can be used out of the box. No setup required. Share it with your customers, and any email sent to that address automatically creates a ticket.
- Great for getting started quickly
- Ideal for shared inboxes like support@ or info@
- All replies stay threaded in one place
Connect your own custom domains
Connect your own custom domains
For a more branded and controlled experience, you can connect custom email domains to Thena.
- Add one or multiple domains (e.g., support@yourcompany.com)
- DNS verification ensures domain ownership
- Emails can be received and sent directly via your verified domain
Each custom domain is fully configurable and can be managed from the Email settings page.
Flexible sender preferences
Flexible sender preferences
Once a custom domain is connected, you can personalize how emails appear to customers by choosing your sender identity:
- Your profile name (e.g., Jane from Thena)
- Profile name + custom sender name (e.g., Jane | Customer Support)
- Custom sender name only (e.g., Thena Support)
This gives you full control over how your communication is perceived—enterprise- grade, but still human.
Multiple teams, multiple emails
Multiple teams, multiple emails
Each team can have:
- Multiple connected domains
- Multiple email addresses per domain
- Different addresses for different workflows (e.g., billing@, escalations@, partnerships@)
This lets large organizations manage email at scale with precision and clarity.
Email-to-ticket conversion
Email-to-ticket conversion
When a customer sends an email:
- A ticket is created in Thena
- The sender becomes the Requester
- Cc and Bcc fields are captured where relevant
- All email replies stay threaded under the ticket
- Agents can reply directly from Thena
Your inbox just got supercharged.
Email-based search
Email-based search
Agents and managers can easily search tickets using email addresses. Whether you’re tracking conversations from a specific domain or need to find a customer’s message fast—email is a first-class citizen in Thena search.
Rich reply experience
Rich reply experience
Agents can reply to emails with:
- Rich text formatting
- File uploads and attachments
- Inline threads and quoted messages
- Full visibility into the original sender and recipients
No need to switch tools. Everything you need is already here.
Automation-ready
Automation-ready
Thena lets you build automations and workflows based on the email source. You can:
- Auto-route emails to specific teams
- Trigger replies, escalations, or tagging based on content
- Set up SLAs and alerts
- Auto-close stale threads or follow up proactively
Email becomes not just a channel—but a trigger for intelligent action.
Prerequisites
Setup guide
Organization-level setup
Access email configuration
Go to Organization settings → Sources → Email → Manage connection.
Add your domain
Enter your domain name and click Add.
Configure DNS records
Thena will generate the necessary DNS records for your domain. You’ll need to add these to your domain hosting provider:
- Copy the TXT and CNAME values provided by Thena
- Log in to your DNS provider (GoDaddy, Cloudflare, AWS Route 53, etc.)
- Add the records exactly as shown in Thena
Depending on your DNS provider, you may need to remove your domain name from the hostname when copying from Thena. For example, if your domain is yourdomain.com, use pm.bounces instead of pm.bounces.yourdomain.com.
Verify domain
Once you’ve added the DNS records, click “Verify” in Thena. The system will check if the records have been properly configured.
DNS changes can take up to 24-48 hours to propagate, though they often take effect much sooner.
Team-level setup
Set up team email address
Once your domain is verified at the organization level, you can set up custom email addresses for each team.
Configure sender preferences
Choose how emails will appear to your customers by selecting a sender identity option:
- Your profile name (e.g., Jane from Thena)
- Profile name + custom sender name (e.g., Jane | Customer Support)
- Custom sender name only (e.g., Thena Support)
Configure email forwarding
For each team email address (e.g., support@yourdomain.com):
- Copy the forwarding email address provided by Thena
- Go to your email provider settings
- Add a forwarding rule to send emails to the Thena provided address
Confirm forwarding
You’ll receive a confirmation email from your provider. Click the “Confirm forwarding” button in that message.
Complete setup in Thena
Return to Thena and click “Verify” to complete the setup process.
DNS provider-specific instructions
Cloudflare
Cloudflare
To add DNS records in Cloudflare:
- Log in to your Cloudflare account
- Select your domain from the dashboard
- Navigate to the DNS tab
- Click Add record
- For each record provided by Thena:
- Select the record type (TXT or CNAME)
- Enter the hostname (without your domain name)
- Enter the value provided by Thena
- Toggle the proxy status to DNS only (gray cloud)
- Click Save
In Cloudflare, when entering the hostname, you only need the subdomain portion without your domain name. For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in Cloudflare.
For email-related DNS records, always set the proxy status to DNS only (gray cloud) rather than proxied (orange cloud) to ensure proper email delivery.
GoDaddy
GoDaddy
To add DNS records in GoDaddy:
- Log in to your GoDaddy account
- Navigate to My Products → Select your domain → DNS
- Scroll down to the Records section
- For each record provided by Thena:
- Click Add button
- Select the record type (TXT or CNAME)
- Enter the hostname (usually just the subdomain portion)
- Enter the value provided by Thena
- Set TTL to 1 Hour (or as recommended)
- Click Save
GoDaddy’s interface typically shows the hostname field as “Name” or “Host”. You’ll usually only need to enter the subdomain portion (e.g., pm.bounces). If you’re unsure, try entering the hostname without your domain and check the preview that GoDaddy shows.
Google (Squarespace)
Google (Squarespace)
To add DNS records in Squarespace:
- Log in to your Squarespace account
- Navigate to Settings → Domains → Select your domain
- Scroll down to DNS Settings
- For each record provided by Thena:
- Click Add → Select the record type (TXT or CNAME)
- Enter the hostname (without your domain name)
- Enter the value provided by Thena
- Click Save
In Squarespace, the domain name is automatically appended to the hostname field. When copying hostnames from Thena, remove your domain name from the end.
For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in the Squarespace hostname field.
AWS Route 53
AWS Route 53
To add DNS records in AWS Route 53:
- Log in to the AWS Management Console
- Navigate to Route 53 → Hosted zones → Select your domain
- Click Create record
- For each record provided by Thena:
- Select the record type (TXT or CNAME)
- Enter the hostname (without your domain name)
- Enter the value provided by Thena
- Keep TTL as default (or set to 300 seconds)
- Click Create records
In Route 53, the domain name is automatically appended to the hostname field. When copying hostnames from Thena, remove your domain name from the end.
For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in the Route 53 hostname field.
Namecheap
Namecheap
To add DNS records in Namecheap:
- Log in to your Namecheap account
- Go to Domain List and click Manage next to your domain
- Navigate to the Advanced DNS tab
- For each record provided by Thena:
- Click Add New Record
- Select the record type (TXT or CNAME)
- For TXT records: Enter the hostname in the “Host” field (without your domain name)
- For CNAME records: Enter the subdomain in the “Host” field
- Enter the value provided by Thena in the “Value” field
- Set TTL to “Automatic” or 1 Hour
- Click the checkmark to save
In Namecheap, you only need to enter the subdomain portion in the “Host” field. For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in Namecheap.
Vercel
Vercel
To add DNS records in Vercel:
- Log in to your Vercel dashboard
- Select your project or team
- Go to Settings → Domains
- Select the domain you want to configure
- Navigate to the DNS Records tab
- Click Add for each record provided by Thena:
- Select the record type (TXT or CNAME)
- Enter the hostname (without your domain name) in the “Name” field
- Enter the value provided by Thena
- Set TTL to 86400 (default)
- Click Add
In Vercel, when entering the hostname in the “Name” field, you only need the subdomain portion without your domain name. For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in the Name field.
Hostinger
Hostinger
To add DNS records in Hostinger:
- Log in to your Hostinger control panel (hPanel)
- Go to Domains → Select your domain
- Click on DNS / Nameservers
- Scroll down to the DNS Records section
- For each record provided by Thena:
- Click Add Record
- Select the record type (TXT or CNAME)
- Enter the hostname (without your domain name) in the “Name” field
- For TXT records: Enter the value provided by Thena in the “TXT Value” field
- For CNAME records: Enter the value provided by Thena in the “Target” field
- Set TTL to 14400 (default) or 3600
- Click Save
In Hostinger, you only need to enter the subdomain portion in the “Name” field. For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in Hostinger.
IONOS
IONOS
To add DNS records in IONOS:
- Log in to your IONOS account
- Navigate to Domains & SSL → Select your domain
- Click on DNS in the left sidebar
- For each record provided by Thena:
- Click Add Record
- Select the record type (TXT or CNAME)
- For the prefix field, enter the subdomain portion of the hostname
- Enter the value provided by Thena
- Set TTL to 3600 seconds (1 hour)
- Click Save
In IONOS, the domain name is automatically appended to the prefix field. When copying hostnames from Thena, remove your domain name from the end. For example, if Thena shows pm.bounces.yourdomain.com, only enter pm.bounces in the prefix field.
Email provider-specific instructions
Gmail setup instructions
Gmail setup instructions
To set up email forwarding in Gmail:
- Navigate to Gmail settings
- Go to “See all settings” → “Forwarding and POP/IMAP”
- Click “Add a forwarding address” and enter the Thena provided address
- Gmail will send a verification email that you’ll need to authorize
- Return to the “Forwarding and POP/IMAP” tab and enable the Forwarding radio button
- Choose how you want forwarded mail handled in your inbox
If you’re using Google Workspace, you may need administrator permissions to set up forwarding or to allow forwarding to external domains.
Google Group Email
Google Group Email
To use a Google Group email (e.g., support@yourdomain.com) with Thena:
- Log in to your Google Workspace admin account
- Navigate to Groups → Select your target group or create a new one
- Click on Group settings
- Under Access settings, ensure the following permissions are set:
- Who can view members: Group managers
- Who can view conversations: Group members
- Who can post: Anyone on the web (for receiving external emails)
- Under Email options, ensure:
- Allow email from non-members is checked
- Message moderation is set to “None” or appropriate for your needs
- Click Members in the left sidebar
- Click Add members at the top
- Enter the Thena-provided email address that was given during team setup
- Set the member role as “Member” (not “Manager” or “Owner”)
- Click Add
When using a Google Group, you don’t need to set up separate email forwarding rules. Adding the Thena-provided email as a member of the group automatically forwards all group emails to Thena.
Ensure your Google Workspace admin settings allow external forwarding. Go to Apps → Google Workspace → Gmail → Routing and verify that “Allow users to automatically forward messages to addresses outside this organization” is enabled.
Outlook setup instructions
Outlook setup instructions
To set up email forwarding in Outlook:
- Navigate to Admin Panel → Click Show All → Select Exchange
- Navigate to Mail flow → Click Rules → Add a Rule
- In Set rule conditions, enter a name for the rule
- Apply this rule if “The recipient” → is this person support@yourdomain.com
- Redirect the message to → is this person [Thena-provided address]
- Click Next → Set Rule Settings → Next → Review and Finish
- Enable the rule by clicking on it in the Rules page
You may need to whitelist Thena’s domain and enable auto-forwarding to external domains in your organization’s security settings.
Summary
Email that works for modern support teams
Thena’s email integration transforms legacy communication into a modern, structured workflow—fully embedded in your ticketing and customer support operations.
No complex setup required
Brand your communications
Automate routine tasks
Collaborate without friction