Account fields in Thena give you a powerful way to structure, organize, and personalize your account-level data. From customer health to business classification, these fields act as the foundational layer for smarter workflows, personalized automation, and AI-assisted insights.There are two types of fields available:
Standard fields: Built-in, foundational fields that apply to all accounts
Custom fields: Fully configurable fields you can create to fit your business logic
Whether you’re segmenting accounts by region, revenue, lifecycle, or implementation status—Thena gives you full control.
While you can fully customize certain fields like Status, Classification, Health, and Industry, Thena also provides a set of non-editable standard fields to power core platform capabilities and integrations.
Account identifiers
ID, Name, Description, Logo
Source information
Source, Primary domain, Secondary domain
Company details
Annual revenue, Employees count, Website
Address information
Billing address, Shipping address
System metadata
Created at, Updated at
These fields are preconfigured with specific data types (e.g., text, date, currency, integer) and are crucial for automation, API mapping, data syncs, and reporting. While you can’t edit their structure or add icons/colors to them, they are foundational to account-level insights and operations across Thena.They work similarly to contact fields like Email, Phone number, or Is active—ensuring consistency, reliability, and system-level intelligence.
Account fields in Thena bring order to your data and intelligence to your workflows. With rich customization, native integrations, and AI-ready design, they become a critical layer for driving action and alignment across the customer journey.