Broadcast composer in Thena

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📢 What are broadcasts?

Broadcasts in Thena are powerful communication campaigns that let you send messages to multiple customers simultaneously across different channels. Whether you’re announcing new features, sharing important updates, or conducting surveys, broadcasts help you reach your entire customer base efficiently and consistently. A broadcast campaign includes:
  • Rich content created with an intuitive editor
  • Templates to speed up broadcast creation for common scenarios
  • Multi-channel delivery via email and Slack
  • Audience targeting with static or dynamic lists
  • Scheduling options for immediate or future delivery
  • Analytics tracking to measure engagement and success
Start with a simple broadcast to one channel, then expand to multi-channel campaigns as you become more comfortable with the platform.

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🚀 Getting started

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How to create a broadcast?

Navigate to the Broadcasts section and click ”+ Create new” to launch the broadcast wizard. The creation process is organized into clear steps:
1

Compose your message

Write your message using the rich text editor with formatting, links, and templates. Choose from pre-built templates or start from scratch with the intuitive editor.
2

Configure settings

Set up your broadcast name, sender details, delivery channels (email and/or Slack), and schedule for immediate or future delivery.
3

Select your audience

Choose who receives your broadcast using static lists of specific contacts or dynamic filters that automatically update based on your criteria. Learn more about audience management →
4

Review and send

Preview your broadcast content, review the recipient list, and confirm all settings before sending your campaign to your audience.

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🎯 Content creation

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Rich text editor

The broadcast composer provides a full-featured editor for creating engaging content:
  • Text formatting: Bold, italic, strikethrough, blockquotes, superscript, subscript, underline, and horizontal rules
  • Lists: Bulleted lists, numbered lists, and checklists for structured information
  • Links: Direct links to documentation, resources, or external sites
  • Headings: Structure longer messages with clear section headers
  • Code blocks: Both inline code and code blocks to share technical information with proper formatting
  • Media: Add images and videos via URL or file uploads
  • Undo/Redo: Full undo and redo functionality for easy editing

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Preview functionality

Test how your broadcast appears across different channels:
  • Email preview: See exactly how your message renders in email clients
  • Slack preview: View your content as it appears in Slack channels

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📨 Multi-channel delivery

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Email broadcasts

Email broadcasts deliver rich HTML content directly to customer inboxes:
  • Custom sender details: Set sender name and email address
  • Subject line optimization: Craft compelling subject lines for better open rates
  • HTML formatting: Full rich text formatting preserved in email delivery
  • Responsive design: Content automatically uses 60% width in emails and adapts to different screen sizes

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Slack broadcasts

Slack broadcasts send messages to connected Slack channels:
  • Channel targeting: Send to specific channels or all connected channels
  • User authentication: Messages can appear from verified users or as app notifications
  • Interactive content: Slack-optimized formatting with rich text and media support
You can send to both email and Slack simultaneously, with content automatically optimized for each channel.

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⚙️ Broadcast settings

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Channel selection

Select which communication channels to use:
  • Email only: Traditional email campaign delivery
  • Slack only: Internal team or customer Slack channel messaging
  • Multi-channel: Simultaneous delivery across both email and Slack

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Sender configuration

Control how your broadcasts appear to recipients:
  • Email sender settings: Configure broadcast subject, sender, and email address for professional email delivery.
  • Slack sender settings: Choose between sending as a verified user or as the Thena app.
Messages will display as sent by “App” if the selected user has not authorized their Slack account with Thena.

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Delivery scheduling

Choose when your broadcast reaches your audience:
  • Send immediately: Deliver the broadcast as soon as you confirm sending
  • Schedule for later: Set a specific date and time for automatic delivery
  • Timezone handling: All scheduling respects your local timezone settings

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📊 Broadcast management

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Broadcast dashboard

Your broadcast dashboard provides complete visibility into all campaigns:

Status tracking

Monitor draft, scheduled, sent, and failed broadcasts in real-time

Quick actions

Edit drafts, cancel scheduled broadcasts, or duplicate successful campaigns

Search

Find specific broadcasts by name or sender

View analytics

Access detailed performance metrics for sent broadcasts. Learn more about analytics →

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Broadcast statuses

Understanding broadcast lifecycle states:
  • 📅 Scheduled: Broadcast is queued for future delivery
  • ✅ Sent: Broadcast has been successfully delivered
  • ✏️ Draft: Broadcast is being created or edited
  • 🔄 Processing: Broadcast is currently being sent to recipients
  • 🚫 Cancelled: Scheduled broadcast was cancelled before sending
  • ❌ Failed: Broadcast encountered errors during delivery

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🧠 Best practices

Test before sending

Always preview and test broadcasts with a small group before full deployment

Time zone awareness

Schedule broadcasts for optimal engagement times in your customers’ time zones

Clear call-to-action

Include specific, actionable next steps to drive desired customer behavior

Monitor performance

Track analytics to understand what content and timing work best for your audience