Overview

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📢 What are broadcasts?

Broadcasts in Thena are powerful communication campaigns that let you send messages to multiple customers simultaneously across different channels. Whether you’re announcing new features, sharing important updates, or conducting surveys, broadcasts help you reach your entire customer base efficiently and consistently. A broadcast campaign includes:

• Rich content created with an intuitive editor
• Templates to speed up broadcast creation for common scenarios
• Multi-channel delivery via email and Slack
• Audience targeting with static or dynamic lists
• Scheduling options for immediate or future delivery
• Analytics tracking to measure engagement and success

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🚀 Getting started

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How to create a broadcast?

Navigate to the Broadcasts section and click ”+ Create new” to launch the broadcast wizard. The creation process is organized into clear steps:

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🎯 Content creation

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Rich text editor

The broadcast composer provides a full-featured editor for creating engaging content:

• Text formatting: Bold, italic, strikethrough, blockquotes, superscript, subscript, underline, and horizontal rules
• Lists: Bulleted lists, numbered lists, and checklists for structured information
• Links: Direct links to documentation, resources, or external sites
• Headings: Structure longer messages with clear section headers
• Code blocks: Both inline code and code blocks to share technical information with proper formatting
• Media: Add images and videos via URL or file uploads
• Undo/Redo: Full undo and redo functionality for easy editing

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Preview functionality

Test how your broadcast appears across different channels:

• Email preview: See exactly how your message renders in email clients
• Slack preview: View your content as it appears in Slack channels

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📨 Multi-channel delivery

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Email broadcasts

Email broadcasts deliver rich HTML content directly to customer inboxes:

• Custom sender details: Set sender name and email address
• Subject line optimization: Craft compelling subject lines for better open rates
• HTML formatting: Full rich text formatting preserved in email delivery
• Responsive design: Content automatically uses 60% width in emails and adapts to different screen sizes

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Slack broadcasts

Slack broadcasts send messages to connected Slack channels:

• Channel targeting: Send to specific channels or all connected channels
• User authentication: Messages can appear from verified users or as app notifications
• Interactive content: Slack-optimized formatting with rich text and media support

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⚙️ Broadcast settings

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Channel selection

Select which communication channels to use:

• Email only: Traditional email campaign delivery
• Slack only: Internal team or customer Slack channel messaging
• Multi-channel: Simultaneous delivery across both email and Slack

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Sender configuration

Control how your broadcasts appear to recipients:

• Email sender settings: Configure broadcast subject, sender, and email address for professional email delivery.
• Slack sender settings: Choose between sending as a verified user or as the Thena app.

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Delivery scheduling

Choose when your broadcast reaches your audience:

• Send immediately: Deliver the broadcast as soon as you confirm sending
• Schedule for later: Set a specific date and time for automatic delivery
• Timezone handling: All scheduling respects your local timezone settings

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📊 Broadcast management

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Broadcast dashboard

Your broadcast dashboard provides complete visibility into all campaigns:

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Broadcast statuses

Understanding broadcast lifecycle states:

• 📅 Scheduled: Broadcast is queued for future delivery
• ✅ Sent: Broadcast has been successfully delivered
• ✏️ Draft: Broadcast is being created or edited
• 🔄 Processing: Broadcast is currently being sent to recipients
• 🚫 Cancelled: Scheduled broadcast was cancelled before sending
• ❌ Failed: Broadcast encountered errors during delivery

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🧠 Best practices