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📊 What are broadcast analytics?

Broadcast analytics provide comprehensive insights into your campaign performance, helping you understand how recipients engage with your messages across different channels. With detailed metrics, delivery tracking, and recall capabilities, you can optimize your communication strategy and measure the impact of your broadcasts. Learn how to create broadcasts and manage audiences to get the most from your analytics. Analytics include:
  • Engagement metrics like opens, clicks, views, and reactions
  • Delivery tracking with success and failure rates
  • Channel-specific insights for email and Slack performance
  • Recall functionality to remove messages when needed for Slack
  • Real-time monitoring of broadcast delivery and engagement
Review analytics regularly to understand which content types, timing, and channels work best for your audience.

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📈 Analytics overview

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Analytics dashboard

Access broadcast analytics by clicking the “Analytics” button on any sent broadcast. The dashboard provides channel-specific insights:

Email analytics

  • Track opens, clicks
  • Recipient-level delivery status
  • Failed tracking for invalid addresses
  • Direct links to view messages

Slack analytics

  • Monitor views, reactions, replies
  • Channel delivery success
  • Real-time delivery confirmation
  • Direct links to view messages in Slack

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Key performance indicators

  • Total delivery attempts: Number of individual delivery attempts across all recipients
  • Unique accounts: Count of distinct customer accounts that received the broadcast
  • Failed deliveries: Number of delivery attempts that encountered errors or failures

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🔄 Recall functionality

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Message recall overview

Recall allows you to remove broadcast messages from Slack channels after they’ve been sent:
Message recall is currently available for Slack broadcasts only. Email messages cannot be recalled once delivered to recipient inboxes.

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How recall works

The recall process removes messages from Slack channels:
  1. Identify sent messages: View all successfully delivered Slack messages in the analytics table
  2. Select for recall: Choose individual messages or use “Recall all” for complete removal
  3. Confirmation: Confirm the recall action to permanently delete messages from Slack
  4. Status update: Analytics table updates to show recalled message status

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✅ Best practices

Use analytics insights to improve future broadcasts:
  • Content refinement: Adjust messaging based on engagement patterns
  • Channel optimization: Focus on channels with higher engagement rates
  • Timing adjustments: Schedule broadcasts when your audience is most active
  • Audience targeting: Refine audience criteria based on response data