Contact management helps you track and manage all stakeholders associated with your accounts.

Contact management

Contact profiles

Comprehensive view of contact information and roles

Relationship mapping

Track relationships between contacts and accounts

Communication history

Monitor all interactions with contacts

Preferences

Manage contact preferences and settings

Managing contacts

Creating contacts

Contact roles

Role types

Contact relationships

1

Map relationships

Example: Stakeholder Mapping
Account: Acme Corporation

Executive Level:
- Sarah Johnson (CTO)
  └── Technical Decisions
      ├── Jane Smith (Dir, Engineering)
      └── Mike Chen (Dir, Infrastructure)

Project Level:
- David Wilson (Project Manager)
  └── Implementation Team
      ├── Lisa Wong (Tech Lead)
      └── James Brown (Support Lead)

Support Level:
- Emma Davis (Support Manager)
  └── Support Team
      ├── Alex Thompson (L2 Support)
      └── Chris Lee (L1 Support)
2

Define communication flows

Example: Communication Matrix
Strategic Communications:
1. Executive Updates
   - Frequency: Monthly
   - Participants: CTO, Directors
   - Format: Executive summary

2. Project Updates
   - Frequency: Weekly
   - Participants: Project team
   - Format: Status report

3. Support Updates
   - Frequency: Daily
   - Participants: Support team
   - Format: Ticket summary
3

Track engagement

Example: Engagement Tracking
Contact: Jane Smith (Dir, Engineering)

Recent Interactions:
1. QBR Meeting (Jan 26, 2025)
   - Type: Strategic
   - Outcome: Approved expansion
   - Next steps: Technical review

2. Technical Workshop (Jan 20, 2025)
   - Type: Technical
   - Outcome: Architecture approved
   - Next steps: Implementation plan

3. Support Review (Jan 15, 2025)
   - Type: Operational
   - Outcome: Process improvements
   - Next steps: Team training

Best practices

Regular updates

Keep contact information current and accurate

Clear roles

Define and document roles and responsibilities

Relationship tracking

Map and maintain stakeholder relationships

Communication logs

Document all significant interactions

Account management

Learn about account management

Activities

Tasks

Notes